Your go-to-market machine is here.
Helping companies establish product-market fit as they launch and scale.
The Gap
Most startup founders face the same GTM problems—understanding their ideal customer profile, identifying effective sales and marketing channels, creating persuasive product messaging, building a scalable sales strategy, and establishing competitive market positioning—because they’re trying to achieve the same business goal: product-market fit.
Traditionally, building a go-to-market machine is a time and cost-intensive effort that requires hiring two full-time or fractional executives (sales and marketing) who each require 3-6 months of ramp time, who then hire or contract 1-3 teammates to do the actual work.
But what if in that same 3-6 months you were given an expert sales and marketing foundation that provided both high-level strategy and tactical execution in one simple contract that included two senior SaaS consultants?
Clients
The Opportunity
Nearly half (42%) of startups fail due to a lack of product-market fit.
Often, these failures occur when founders mistakenly believe they’ve found product-market fit and start hiring people, increasing burn and resulting in bankruptcy.
The Solution
A go-to-market strategy that translates deep customer insights into competitive sales and marketing assets and tactics
Identify, reach, and maximize your ICP engagement with product messaging, channel prioritization, and sales collateral grounded in both qualitative and quantitative customer, competitor, and market data.
Engagements
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3 Months
This engagement provides all the foundational customer, competitor, and market research, product positioning, sales tactics, and marketing assets you need to achieve stronger product-market fit.
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6 Months
In addition to creating a stable go-to-market foundation, this longer engagement allows us to leverage our robust customer insights and assets into meaningful pipeline generation, resource allocation, product development, and advanced channel testing.
Questions We Answer
To enable better product-market fit, faster
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Who is your Ideal Customer Profile?
What are the demographics? Firmographics? What are the titles of your advocate versus the titles of the final decision makers? What does the typical org chart look like?
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What is the main value you provide your ICP?
What does the customer journey look like? What is the problem they’re trying to solve, agnostic of your company? What triggers their need? How high a priority is solving this problem? How do they measure success?
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How does your sales pitch and product need to change to win deals?
What is the product hook and what is the reel? What is a need vs. a nice-to-have? How might you alter your messaging to better convey your deep understanding of the ICP’s problems and priorities?
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How can you solve your ICP's problems given your current constraints?
How can you sell on mission, vision, and product roadmap instead of a feature or price war?
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How can you most efficiently and effectively connect with your ICPs?
How do you get full, diverse coverage so you can reach more ICPs faster, on the channels they’re already on, so your pipeline stays active and predictable?
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What messaging will resonate most with your ICPs and increase your conversion rate?
How do you create sales collateral that is simple and straightforward, but also compelling and heightens urgency?
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How can you convey a strong, persuasive brand?
How do you refresh your brand in a way that excites both prospects and internal employees, as well as improves consistency, clarifies competitive positioning, and increases awareness?
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How are you going to get everything done well and fast?
How can you balance your short and long-term business goals, learning new information as quickly as possible so you can effectively prioritize and distribute your resources accordingly?
Assets You Leverage
To close your sales and marketing gaps
Within Our ‘Four Cs’ Framework
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Customer, prospect, and closed-lost interviews, customer journey maps, and customer insights
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Inbound, outbound, and product launch strategies, including social, media buying, strategic partnerships, and ABM-style event management
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Messaging framework by persona, website rebrand, overall rebrand, new sales and marketing collateral such as decks and one-pagers, content strategy, outbound email cadences, and ad copy
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Project management and ownership, Slack connect, weekly meeting updates, and vendor and freelance management
Juliet Galante, Marketing Partner
Cornell University graduate and NY native with 10+ years of experience in B2B digital marketing, demand generation, content creation, product marketing, and branding across industries including SaaS, publishing, real estate, and healthcare.
Jon Galante, Sales Partner
Scranton University graduate and PA native with 10+ years of experience in B2B sales and product implementation, across industries including SaaS, real estate, healthcare, food, and finance.
“The unique combination of storytelling acumen and operational know-how make Juliet a dream marketer. She generates real results—conversions, pipeline, revenue—and provides genuine marketing firepower.”
— Mousa Ackall, VP Marketing, Knotel