Get a reliable sales and marketing foundation.

Investment

3-month engagement

6-month engagement

Questions We Answer

To enable better product-market fit, faster

Who is your Ideal Customer Profile?

What are the demographics? Firmographics? What are the titles of your advocate versus the titles of the final decision makers? What does the typical org chart look like?

What is the main value you provide your ICP?

What does the customer journey look like? What is the problem they’re trying to solve, agnostic of your company? What triggers their need? How high a priority is solving this problem? How do they measure success?

How does your sales pitch and product need to change to win deals?

What is the product hook and what is the reel? What is a need vs. a nice-to-have? How might you alter your messaging to better convey your deep understanding of the ICP’s problems and priorities?

How can you solve your ICP’s problems given your constraints?

How can you sell on mission, vision, and product roadmap instead of a feature or price war?

How can you most efficiently and effectively connect with your ICPs?

How do you get full, diverse coverage so you can reach more ICPs faster, on the channels they’re already on, so your pipeline stays active and predictable?

What messaging will resonate most with your ICPs and increase your conversion rate?

How do you create sales collateral that is simple and straightforward, but also compelling and heightens urgency?

How can you convey a strong, persuasive brand?

How do you refresh your brand in a way that excites both prospects and internal employees, as well as improves consistency, clarifies competitive positioning, and increases awareness?

How are you going to get everything done well and fast?

How can you balance your short and long-term business goals, learning new information as quickly as possible so you can effectively prioritize and distribute your resources accordingly?

Assets You Leverage

To close your sales and marketing gaps

Within Our ‘Four Cs’ Framework

Customer, prospect, and closed-lost interviews, customer journey maps, and customer insights
Inbound, outbound, and product launch strategies, including social, media buying, strategic partnerships, and ABM-style event management
Messaging framework by persona, website rebrand, overall rebrand, new sales and marketing collateral such as decks and one-pagers, content strategy, outbound email cadences, and ad copy
Project management and ownership, Slack connect, weekly meeting updates, and vendor and freelance management